I’m a French Japanese Design and Creative Director.
Currently working at 72&Sunny in Amsterdam

I also run my own practice in the intersection of design, film, art and technology, investigating the impact of digital media, traditions, and cross-cultural exchange. My work explores the friction between physical and digital worlds, envisioning new realities shaped by media and culture. 

Recognition: 
D&AD, Cannes Lions, ADC Awards, The One Show, Type Directors Club, Red Dot Award, Clio, Eurobest or Webby Awards

Publication:It’s Nice That, Deezen, DrawDown Books, The Drum, LLB Online, Ad Week, Ad Age, Design Boom.






Previously
NOSIGNER (Tokyo, JAPAN)
M/M Paris (Paris, FRANCE)

EducationRhode Island School of Design - Graphic Design (Providence, USA)
Design Academy Eindhoven - Media&Culture (Eindhoven, NL)
ENSAAMA Olivier de Serres - Product and Industrial Design (Paris, FRANCE)


Selected clients I’ve worked with:e.l.f. beauty / Google / Square / Under Armour / Coca-Cola / Woolrich / AUDI / Tiktok / Uber / Tokyo Metropolitan Government / Loewe / Lacoste / MiuMiu  
Others: Co-owner of Gomawo Socks and Guest Critic at the University of Boston (Graphic Design).
IG: @masaya_kochi




From Paris to Tokyo, now in Amsterdam ©2025