Agency
72andSunny
Director
Adam&Dave
DOP
Matt Lloyd
Prod. Company
Arts&Sciences
Role
Creative Director / Art Direction
With the launch of the e.l.f. Power Grip Primer Jumbo and Mega, our community’s obsession got out of control. They hoard it in good times, bad times. Even at the end of the world.
Because when space is limited in the end days, you have to make a choice: your partner… or your Power Grip Primer. The ultimate Sophie’s choice.