Agency
72andSunny
Prod. Company
MPC
Role
Creative Director / Art Direction
Knowing that 70% of Americans use an average of two or more media platforms during the Super Bowl, we produced something worth the split screens. The ultimate watch party, live streaming across all our channels. It’s where community meets entertainment, e.l.f. style.
For the 2025 SUPER BOWL we created a second screen experience for e.l.f. running parallel to the superbowl game. The E.L.F.TIME Show, streaming on the brand's TikTok, Twitch, Instagram, Amazon and YouTube during the game. The livestream was hosted by an all-star host lineup led by sportscaster Suzy Shuster, actress and comedian Yvonne Orji, drag queen Heidi N Closet and starred the brand's German Chief Science Officer — Klaus, who originally featured in the “e.l.f. von Zehn” campaign we created for e.l.f. Germany — as a field reporter who experienced and rated the best sites to visit in New Orleans.