Agency
72andSunny
Director
Tanu Miuno
Prod. Company
Caviar Paris
Role
Creative Director
For the debut fragrance collaboration between two fashion and beauty powerhouses, we created “wafting”, a playful ritual designed to maximise the spread of the scent.
An original track, Spritz. Walk. Waft. Pose., became the soundtrack to a choreographed film directed by Tanu Muino, giving scent its own move and transforming the simple act of wearing perfume into something fans could learn, perform and share.
Wafting quickly moved beyond the film and into TikTok fan-made choreo.