Square - C’est Carré
Agency
72andSunny
Director
Matvey Fiks
Music
Guillaume Ferran
Prod. Company
Birth Production
RoleLead Creative: Concept, Art Direction and Design
To launch Square in France we created a campaign to drive awareness of the brand and the strength of its ecosystem. The idea is that Square’s ecosystem takes care of all sides of its customers’ business – where everything is under control and when all sides are taken care of. A promise conveyed by use of the common French expression ‘C’est carré’. A match made in heaven as s the French word ‘carré’ means ‘square’ in English,
We played with the shape of carré (square) with a film technique that leans closely to the idea of Square being there for all sides of your business.
One film features a retail business, the other an interior design business. In both, the workspace of each business owner was recreated in a giant, rotating cube with every prop and piece of set dressing designed to be able to turn 360 degrees. The store owner and designer were filmed trying to work in their room as the giant cube was turned. Using a specially-built rotating gimbal, filming took place at Bulgaria’s Nuboyana Studios, Sofia over ten days.
OOH
Motion Design by cdrc.tv