TCCC - That Moment When
Agency
72andSunny
Director
Valentin Guiod
Prod. Company
Birth Production
Role
Lead Creative
That moment when you can finally breathe at the end of a long day. When ‘oh god’ it feels so good to be home. We celebrated THAT moment of the day with a Coca-Cola Zero Sugar Zero Caffeine’s first Insta musical. Shot in a Gondry-inspired, single-take flow, we moved from vertical screens to everyday life choreography, shifting sets, and custom props. Creating visual metaphors for all these mundane evening rituals, we all know. When work’s done, when the journey has been incredibly hectic and rewarding, don’t it feel great?