Under Armour - To the greatest teams the world has never seen
Agency
72andSunny
Director
Iggy London
DOP
Rob Hardy
Prod. Company
Park Pictures
Role
Creative Director / Art Direction / Design
While the world focuses on star athletes, we chose to spotlight the greatest teams the world has never seen—the countless grassroots footballers pouring their hearts into the game on pitches few have heard of. With major EURO sponsors celebrating superstars, we flipped the script, elevating these unsung players to where they belong: on TV, billboards, and prime ad slots during the tournament, side by side with the game’s biggest names of the other brands.
As part of the campaign, we partnered with COPA90 to create a documentary series, capturing the grit, passion, and dedication of real grassroots teams.
Grassroot Re-design