Masaya Kochi

幸地正矢

Under Armour - Grind Now Glory Later

Agency
72andSunny 

Director
Tom Day

Photographer
Jane Stockdale

Prod. Company
Outsider TV
Role
Creative Director / Art Director / Design 
A campaign for Under Armour Next: an academy built to give 16-20-year-old athletes access to world-class training and development, no matter where they come from. 

While most campaigns celebrate the big wins, ‘We Grind for All We Get’ focuses on the reps, failures, and perseverance that make success possible. Working with real Under Armour Next athletes from football, rugby, and basketball, this project honors their dedication and everyday grind.



 








OOHAll over the country, we celebrated real UK young athletes, who live the relentless grind every day to achieve their ambitions and dreams.

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