Agency
72andSunny
Director/Photographer
Cheryl Dunn
Prod. Company
We Folk
Role
Lead Creative: Art Direction, Design
For the A/W 21 Woolrich global campaign we create a new platform: Protect the things you love.
Woolrich has an unparallelled history of making clothes that protect people from the elements.
And A/W is the time when you need the most protecting. But the thing about living in the city is...you never need to just protect yourself. It’s the mundane things that matter most to us - our kids, pets, groceries, even our dry cleaning - that we always take care to protect the most.
Shot in lockdown NYC, we cast real couples. Artist Laila Gohar and Chef Ignacio Mattos, Cynthia Cervantes and Travis Gumbs and let their true stories shape the work. With a raw, street documentary aesthetic from iconic docu filmmaker Cheryl Dunn, the campaign captures the everyday ways we care for each other, blending authenticity, emotion, and the rugged versatility of the A/W 21 collection.